TikTok Money Calculator (UK)
See what a TikTok account could earn in pounds from brand deals and the Creator Rewards Program, or work out a fair price for a sponsored video. Rates are based on UK figures for 2026.
Estimate TikTok earnings
Tell us about your account
Brands pay more in niches where their customers spend more.
Estimated monthly earnings
£0 / month
- Per sponsored video-
- Brand deals a month-
- Creator Rewards a month-
- About per 1,000 views-
Creator Rewards eligibility
- 10,000+ followers
- 100,000 views in 30 days
- Videos over 1 minute
Enter the follower count to see an estimate.
Rates checked October 2026. These are estimates, not a guarantee from TikTok. Nothing you enter leaves your browser.
How the calculator works
The calculator adds up the two main ways UK creators earn directly from TikTok videos.
1. Brand deals (sponsored videos)
We start from published 2026 UK rate ranges for each follower tier in fashion and beauty, then adjust for your niche. The price for one sponsored video is shown as a range, because engagement, usage rights and exclusivity all move the final fee.
price per video ≈ UK rate for your follower count × niche multiplier
2. Creator Rewards Program
TikTok pays eligible creators for qualified views on videos over 1 minute. Qualified views are For You feed views of at least 5 seconds, usually 40% to 70% of total views.
monthly views on 1-minute+ videos × qualified share ÷ 1,000 × £0.30 to £0.75
Example: a fashion account with 50,000 followers, 20,000 average views and 12 videos a month, half of them over a minute, with one brand deal a month. One sponsored video is worth about £530 to £985, Creator Rewards adds about £14 to £63, so the estimate is roughly £545 to £1,050 a month.
LIVE gifts aren't included, because they vary too much from stream to stream. To turn gifts and Diamonds into pounds, use our TikTok Coin Calculator.
How much do TikTokers earn in the UK?
Typical price for one sponsored TikTok video in the UK in 2026, by follower count:
| Creator tier | Fashion & beauty | Lifestyle | Tech |
|---|---|---|---|
| Nano1K-10K | £43-£217 | £36-£181 | £90-£452 |
| Micro10K-100K | £217-£1,301 | £181-£1,084 | £452-£2,709 |
| Mid-tier100K-500K | £1,301-£4,335 | £1,084-£3,612 | £2,709-£9,031 |
| Macro500K+ | £4,335-£10,404 | £3,612-£8,670 | £9,031-£21,675 |
Published UK influencer rate ranges for 2026. Real fees are set by each creator and change with engagement, usage rights and exclusivity.
Who can join the Creator Rewards Program?
| Requirement | What you need |
|---|---|
| Age | 18 or over |
| Followers | At least 10,000 |
| Views | At least 100,000 video views in the last 30 days |
| Videos | Original videos over 1 minute long |
| Location | An eligible country. The UK is included. |
Other ways to make money on TikTok
LIVE gifts turn into Diamonds you can cash out. TikTok Shop affiliate pays commission on products sold through your videos. Subscriptions let fans pay monthly for extra content. These depend heavily on your audience, so the calculator leaves them out.
How to earn more on TikTok
- Make some videos over a minute. Only these earn Creator Rewards, so short-only accounts leave money on the table.
- Pick a niche brands pay for. Tech, finance and luxury creators charge about twice what lifestyle creators do for the same reach.
- Know your engagement rate. Brands check it before they pay. Our engagement rate calculator uses the same formula brands use.
- Build a simple media kit. Followers, average views, audience location and two or three past results are enough to start pitching.
- Charge extra for usage rights. If a brand wants to run your video as an ad, that's worth more than a single post.
Close to 10,000 followers? Reaching the Creator Rewards minimum sooner means you start earning sooner.
Get TikTok followersTikTok earnings questions
How much does TikTok pay per 1,000 views in the UK?
Through the Creator Rewards Program, creators report roughly $0.40 to $1.00 per 1,000 qualified views, which is about £0.30 to £0.75. Only views on videos over one minute long count, and only qualified views from the For You feed. TikTok doesn't publish a fixed rate.
How many followers do you need to get paid on TikTok in the UK?
To join the Creator Rewards Program you need to be 18 or over, have at least 10,000 followers and have had at least 100,000 video views in the last 30 days. Brand deals have no minimum, but most paid deals start at around 1,000 to 5,000 engaged followers.
How much do UK TikTokers charge for a sponsored video?
In fashion and beauty, nano creators (1,000 to 10,000 followers) charge roughly £40 to £220 per video, micro creators (10,000 to 100,000) £220 to £1,300 and mid-tier creators (100,000 to 500,000) £1,300 to £4,300. Tech and finance pay about twice as much.
Is this TikTok money calculator accurate?
It gives an estimate range, not a guarantee. Real earnings depend on your niche, engagement, audience location, video length and how well you negotiate. Use it as a starting point for planning or for pricing a brand deal.