Instagram Engagement Rate Calculator
Find out how engaged your followers really are. Enter the numbers from your last few posts or Reels to see your engagement rate and how it compares with typical benchmarks. It's free, and you don't need to log in.
Calculate your engagement rate
What did your posts get?
In the Instagram app, open a post and tap View insights, then use Accounts reached. For several posts, add up their reach and divide by the number of posts.
Use your last 6 to 12 for a fair average.
Your engagement rate
0.00%
Enter your numbers to see your rate
How it compares
Benchmarks are a general industry guide, not official Instagram figures. Nothing you enter leaves your browser.
How Instagram engagement rate is calculated
Engagement rate tells you what share of your audience interacts with your content. The calculator uses the two most common formulas.
By followers (best for comparing accounts)
(likes + comments + saves + shares) ÷ number of posts ÷ followers × 100
Example: 6 posts got 1,800 likes, 120 comments and 80 saves in total, on an account with 10,000 followers: 2,000 ÷ 6 ÷ 10,000 × 100 = 3.33%. That counts as a high engagement rate.
By reach (best for your own account)
(likes + comments + saves + shares) ÷ number of posts ÷ average reach per post × 100
Example: the same 6 posts reached 4,000 accounts each on average, so 2,000 ÷ 6 ÷ 4,000 × 100 = 8.33%. Rates by reach are usually higher than by followers, because only people who saw the post are counted.
What is a good engagement rate on Instagram?
No single number is "good" for every account. Smaller accounts nearly always see higher rates than big ones, and Reels behave differently from photo posts. Use this as a rough guide:
| Engagement rate | What it usually means |
|---|---|
| Under 1% | Low. Many followers aren't seeing or reacting to your content. |
| 1% to 3% | Average for most business and creator accounts. |
| 3% to 6% | High. Your content is landing with your audience. |
| Over 6% | Very high. This is common for small or very niche accounts. |
These ranges are a general industry guide rather than official Instagram figures. Compare yourself with accounts of a similar size in your niche.
Followers vs reach: which should you use?
Use by followers when you're checking another account, such as an influencer you're thinking of working with, because follower counts are public. Use by reach for your own account. It only counts people who actually saw the post, so it shows how good the content was rather than how many followers happened to be shown it. You'll find reach in Instagram Insights under each post.
How to improve your engagement rate
- Post Reels consistently. They're shown to non-followers, which brings in new people who are more likely to engage.
- End with a question. A clear, easy question in the caption gets far more comments than "thoughts?".
- Make content worth saving. Tips, checklists and carousels earn saves, which count towards engagement.
- Reply to comments in the first hour. Early conversation helps a post keep getting shown.
- Check your timing. See our guide to the best times to post on Instagram in the UK.
Want a quicker start for a new post? Try free Instagram likes, or give new content an early boost.
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How do you calculate Instagram engagement rate?
Add up the likes, comments, saves and shares on your posts, divide by the number of posts, divide by your follower count (or by average reach per post), then multiply by 100 to get a percentage.
What is a good engagement rate on Instagram?
As a rough guide, under 1% is low, 1% to 3% is average, 3% to 6% is high and above 6% is very high. Smaller accounts usually see higher rates than large ones, so compare yourself with accounts of a similar size.
Should I calculate engagement by followers or by reach?
By followers is the standard way to compare accounts, because anyone can see follower counts. By reach is more accurate for your own account, because it measures how many people who actually saw the post engaged with it. Reach is in your Instagram Insights.
Why is my Instagram engagement rate dropping?
Common causes are posting less often, content that doesn't match what your audience followed you for, a large number of inactive followers, and a shift in how Instagram distributes posts versus Reels.